Overview

What started as a modest presence quickly evolved into a statewide phenomenon. Canpany approached us with a clear vision — to amplify their brand voice and make waves across Odisha. Our goal was to not just gain attention but to turn that attention into tangible results: engagement, traffic, and loyal customers.

The Challenge

Canpany had a solid foundation in their locality but lacked widespread recognition. They needed a multi-channel strategy that could speak to a diverse audience, resonate culturally, and create buzz without losing their local charm.

The Strategy

We crafted a cohesive campaign using a powerful mix of print, digital, and social media platforms.

• Print Ads: Strategically placed across high-footfall areas to create early curiosity.

• Digital Campaigns: Geo-targeted ads and content tailored to regional trends and preferences.

• Social Media Activation: Engaging reels, influencer tie-ups, hashtag campaigns, and real-time engagement that sparked conversations and shares.

The Results

• 300% increase in social media engagement within the first month.

• Significant uplift in website traffic and inquiry forms filled.

• Expanded brand recall beyond their initial market — reaching multiple districts across Odisha.

• Customer engagement surged, with increased footfall in physical locations and higher interaction on digital platforms.

Why It Worked

The campaign succeeded because we struck a balance between local relatability and broad appeal. By using a storytelling-first approach, paired with data-driven targeting, we helped Canpany evolve from being “just another local brand” to becoming a viral name.